Ludlow Gin is a fast growing award-winning craft distillery in South Shropshire, making premium gin and liqueurs. Within the first three months of Buy-From working with Ludlow Gin, their Facebook and Instagram following increased by 287%. Master distiller, Shaun Ward, has developed an incredible brand, investing in high end photography and video to best tell his story.
The next step for the brand was to builda tribe and social media has been key to doing this, particularly our approach to influencer marketing. This stage in the marketing of the brand has been crucial since the Covid-19 outbreak as, until that point, Ludlow Gin did not sell online. Social media, therefore, has been integral in driving the consumer sales for the brand. In fact, the business as a whole has grown by over 200% during lockdown, which istestament to the power of community building and good social media.